About
About WagerInk
WagerInk is an independent research publication for the people who plan, write, optimize and review content for licensed casino and sportsbook brands: content leads, SEO specialists, editors, compliance reviewers and the agencies that support them.
What we publish
Research guides, compliance briefs, methods and templates on content strategy, search intent, editorial quality, on-page SEO, AI answers and responsible marketing. Everything we publish is free to read, dated and sourced.
What we are not
- Not a casino, sportsbook or affiliate site. We do not review operators, publish offers or link to gambling products.
- Not a benchmarking firm yet. We have not published a benchmark study; our benchmark section explains the method we will use.
- Not legal advisers. Compliance briefs summarize official sources and point to them; they are not legal advice.
- Not affiliated with Google, any regulator or any advertising standards body.
Who writes it
Research pages are written and edited by Rahul Singh. Each page lists the date its sources were checked. We use AI tools to help gather sources and draft, and every fact, quote and date is checked against the original source before publication. The publisher is accountable for every page. We do not invent authors, credentials, clients or results.
Standards
Our editorial policy covers independence, corrections and AI use. Our methodology explains which sources we accept and how samples are labeled. Commercial interests are set out on the disclosure page.
Markets
We write for teams operating under licenses in regulated markets. Our compliance briefs currently cover Great Britain, Ontario, New Jersey, Pennsylvania, Michigan, Ohio, Spain, Italy, the Netherlands and Ireland. We do not write for or target markets where online gambling is prohibited.
Contact
Corrections, research ideas and questions: hello@wagerink.online, or use our contact page.