Casino Content Quality Framework
Twelve checks in four groups, a 0 to 2 scale, four blocking checks and a free scorer you can run on any draft.
Measured, not assumed
iGaming Content Benchmark Reports
Benchmarks compare content across the sector using a published method. We have not published a benchmark yet. This section explains how we will, and the tools you can use to benchmark your own content in the meantime.
Status: no benchmark results are published. Any figure presented elsewhere as a "WagerInk benchmark" before a study appears here is not ours.
Method first
Benchmark methodology
How we will sample, score and publish sector benchmarks, and the standard a benchmark must meet before it appears on this site.
Content evidence register
Log every material claim with its source, evidence grade, check date and next review, so rule changes do not leave old pages wrong.
What every WagerInk benchmark will include
| Element | Why it matters |
|---|---|
| Sample frame and size | Readers can judge whom the results describe |
| Collection dates and archive copies | Pages change; results must be tied to a moment |
| Rubric version and double scoring | Scores can be reproduced and challenged |
| Data file | Others can recalculate |
| Limits and corrections | No benchmark is complete; errors are fixed in public |
Benchmark your own content now
Score a sample of your own pages with the quality scorer, record sources in the evidence register, and compare templates against each other. A benchmark of your own site, done consistently, is more useful than sector figures you cannot check. If you have data you would be willing to contribute to a future study under agreed terms, contact us.