Casino Content Quality Framework
Twelve checks in four groups, a 0 to 2 scale, four blocking checks and a free scorer you can run on any draft.
Method · Editorial Quality
The Casino Content Evidence Register
An evidence register is a spreadsheet that links every material claim on a page to the source that supports it, with the date it was checked and when it must be checked again. For casino content, where bonus rules and advertising codes change, it is the simplest way to stop old pages drifting out of date.
Why gambling content needs one
A single bonus page can contain a wagering requirement, a market restriction, a payment rule and a responsible-gambling message, and each can change independently. In Great Britain, for example, new limits on bonus wagering requirements took effect on January 19, 2026, so any page written before then that describes higher requirements as normal became outdated on that day. A register makes that kind of change findable: filter by claim type and market, and every affected page appears.
The columns
| Column | What to record |
|---|---|
| Page URL | Where the claim appears |
| Claim ID | A stable ID, so the claim can be referenced in reviews |
| Exact claim | The sentence as published |
| Market or jurisdiction | Where the claim applies |
| Claim type | Rule, offer term, product fact, statistic, interpretation |
| Primary source URL | The most authoritative source available |
| Date checked | When someone last confirmed the claim against the source |
| Evidence location | Section, page number or quote in the source |
| Reviewer | Who checked it |
| Status | Verified, needs update, removed |
| Next review date | Set by risk (see below) |
| Change notes | What changed and when |
Grade every source
Use the five evidence grades from our quality framework. A rule needs a grade A source: the regulator's own page, the statute or the advertising code. A law firm briefing (grade C) is a good way to find the rule, but link and quote the rule itself.
Set review dates by risk
- Monthly, and on any announced change: bonus terms, advertising rules, licensing status, payment availability.
- Quarterly: product facts such as game RTP information supplied by studios, platform features.
- Yearly: evergreen explanations, glossaries, how-to guides without rules.
Google warns against "changing the date of pages to make them seem fresh when the content has not substantially changed", so update the visible "updated" date only when the content changes, and keep the check date in the register.
Sample rows (invented)
R-014 | /guides/welcome-offers-gb | "Wagering requirements are capped at 10 times" | Great Britain | Rule | LCCP SR 5.1.1 | checked 2026-10-25 | next 2026-11-25Questions
What counts as a material claim?
Any statement a reader could act on or that could mislead if wrong: rules, bonus terms, prices, dates, statistics and safety information. Opinions and plain explanations do not need a row, but anything quoted does.
Should the check date be shown on the page?
For rules and offers, yes. Readers and reviewers need to know when a requirement was last confirmed, separate from when the article was published.
Sources
- Google: Creating helpful, reliable, people-first content updated October 5, 2026
- Google: Byline dates updated December 10, 2025
- Gambling Commission: LCCP SR code 5.1.1, rewards and bonuses
Checked October 25, 2026. Rules and documentation change; the official source prevails over this summary.
Corrections. None since publication. Spotted an error? Write to hello@wagerink.online.