Content evidence register
Log every material claim with its source, evidence grade, check date and next review, so rule changes do not leave old pages wrong.
Template · Editorial Quality
Editorial Refresh Checklist
An editorial refresh is a scheduled re-check of the claims most likely to go out of date: rules, bonus terms, licensing status and safer-gambling information. The checklist records the claim, the primary source, the date verified, the action and who approved it, so each refresh leaves a trail.
The refresh checklist
- List the page's high-risk claims (rules, terms, availability, safety information).
- Open each primary source and confirm the claim still holds; record the date.
- Check for new rules since the last refresh in that market. Our compliance briefs list recent changes.
- Check that responsible-gambling information and helplines are current for the market.
- Fix broken links and replace secondary sources with primary ones where possible.
- Decide the action: no change, minor fix, substantial update, merge, or retire.
- For substantial updates, change the visible updated date and note the change; for checks with no change, update only the register.
- Record who approved the refresh.
Honest dates
Google's byline date guidance asks for a labeled visible date such as "Published" or "Last updated", matching the datePublished and dateModified values in structured data. Its helpful content guidance warns against "changing the date of pages to make them seem fresh when the content has not substantially changed." The two together give a simple rule: the check date lives in your register, and the updated date on the page moves only when readers would notice the change.
Sample (invented)A GB bonus guide refreshed in February 2026 after the 10 times wagering cap took effect: claim rewritten, source re-linked, updated date changed, change note added. A March check found no change: register date updated, page date left alone.
Setting a refresh cadence
Set the cadence by risk, not by page count. Pages that state rules, bonus terms, market availability or helplines need the shortest cycle, and they also need an unscheduled check whenever a regulator in that market publishes a change. Evergreen explainers on how a game works can wait longer. Record the cadence for each page in the refresh register so the next check has a date and an owner.
| Page type | Suggested check | Also check when |
|---|---|---|
| Compliance and rules pages | Every quarter | A regulator or advertising body publishes a change |
| Bonus and offer explainers | Every quarter | Terms or bonus rules change in that market |
| Safer-gambling and help pages | Every quarter | A helpline or self-exclusion scheme changes |
| Game and betting explainers | Twice a year | A reader reports an error |
Common mistakes
- Changing the date without changing the page. Google's guidance warns against it, and readers notice when nothing new appears.
- Checking links but not claims. A source can load and still say something different from what the page claims.
- Refreshing one market and forgetting its copies. When a rule changes, every page that repeats it needs the same fix.
- No record of the check. If the register does not show who checked what and when, the next editor starts from zero.
Questions
How often should casino pages be refreshed?
Pages stating rules or bonus terms should be checked monthly and whenever a regulator announces a change. Evergreen explainers can be checked yearly.
Should we change the date after every check?
No. Record the check in your register, and change the visible updated date only when the content substantially changes.
Sources
- Google: Byline dates updated December 10, 2025
- Google: Creating helpful, reliable, people-first content updated October 5, 2026
- Gambling Commission: socially responsible incentives consultation response updated October 14, 2025
Checked October 25, 2026. Rules and documentation change; the official source prevails over this summary.
Corrections. None since publication. Spotted an error? Write to hello@wagerink.online.