Casino Content Quality Framework
Twelve checks in four groups, a 0 to 2 scale, four blocking checks and a free scorer you can run on any draft.
Quality you can show
iGaming Editorial Audits
Methods and templates for reviewing casino and sportsbook content: how to score quality, verify sources, refresh high-risk pages and keep clusters tidy. Every method is free to use and includes a downloadable template where it helps.
Audit methods
Content evidence register
Log every material claim with its source, evidence grade, check date and next review, so rule changes do not leave old pages wrong.
Topic cluster governance
Keep clusters useful as they grow: one primary page per task, a clear job for every supporting page, owners and review dates.
Editorial refresh checklist
Re-verify high-risk claims on a schedule, record what changed, and update visible dates only when content really changes.
How to run an editorial audit
Inventory every page, score a sample with the 12-check framework, review evidence, then decide keep, fix, merge or retire.
A sensible order
- Run the editorial audit to inventory and score pages.
- Log evidence for regulated claims in the evidence register.
- Fix and merge using cluster governance.
- Schedule checks with the refresh checklist.